Author Archives: WhippleWood Staff

Sustainable Cost Reduction

Sustainable Cost Reduction

Being able to reduce costs on a long-term basis is a goal of all business leaders. Where reduction is caused through growing competitor power, economic changes, or any manner of items that impact profit, the need is to deal with the costs NOW. The urgency will result in measures that attack obvious costs—but when the urgency abates, what then?
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Making Profit in a Changing Market: The Key Attributes to a Responsive Business


Making profit is an obligation for all enterprises whether big, small, government, not for profit or private. All stockholders, owners and constituents know that a policy of status quo will not produce ongoing quality profits, and indeed may result in the firm’s rapid demise. Speed is now an integral part of successful business strategies. But speed on its own is not sufficient; it is the ability to respond rather than react, which is the goal. There are many things which support a strategy of responsiveness. This article looks at 4 key elements of culture and purpose. … Read more >>

A Warm Welcome to Tony Esolen!


WhippleWood CPAs is pleased to announce that Tony Esolen, CPA, has joined its Assurance Services practice as Director. An entrepreneur at heart, Tony founded his own CPA firm in 2015, which he is merging into WhippleWood CPAs.

“Tony’s background as a small business owner is invaluable,” said Rick Whipple, CEO of WhippleWood CPAs PC. “He understands the challenges entrepreneurs face, and as a CPA can also anticipate and recognize the financial impacts of business decisions—something I think our clients will appreciate. We are excited to have Tony share his insight and expertise with WhippleWood clients.” … Read more >>

PCI Compliance: Protect Customer Information

protecting consumer information

The explosion in the use of debit and credit cards is not without a downside. As more and more credit cards are provided to merchants, the potential that the cardholder information will be stolen also increases. Consumers expect their card information will be handled by merchants in a secure manner. When their card data are stolen, consumers feel vulnerable and may stop using certain cards or buying from the merchant that failed to protect their information … Read more >>